[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aacs.cz\/proc-je-kvalitne-udelane-logo-pro-firmu-dulezite\/#Article","mainEntityOfPage":"https:\/\/www.aacs.cz\/proc-je-kvalitne-udelane-logo-pro-firmu-dulezite\/","headline":"Pro\u010d je kvalitn\u011b ud\u011blan\u00e9 logo pro firmu d\u016fle\u017eit\u00e9","name":"Pro\u010d je kvalitn\u011b ud\u011blan\u00e9 logo pro firmu d\u016fle\u017eit\u00e9","description":"Jednou z hlavn\u00edch v\u011bc\u00ed, kter\u00e9 pot\u0159ebuje firma k dosa\u017een\u00ed zisku, je udr\u017een\u00ed si z\u00e1kazn\u00edk\u016f. K tomu pou\u017e\u00edv\u00e1 nejr\u016fzn\u011bj\u0161\u00edch prost\u0159edk\u016f. K nim pat\u0159\u00ed samoz\u0159ejm\u011b reklama, ale … ","datePublished":"2020-08-11","dateModified":"2023-12-28","author":{"@type":"Person","@id":"https:\/\/www.aacs.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.aacs.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aacs.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aacs.cz\/wp-content\/uploads\/art386818_4x3_20260810_092343_lVaGuv.jpg","url":"https:\/\/www.aacs.cz\/wp-content\/uploads\/art386818_4x3_20260810_092343_lVaGuv.jpg","height":0,"width":0},"url":"https:\/\/www.aacs.cz\/proc-je-kvalitne-udelane-logo-pro-firmu-dulezite\/","about":["Slu\u017eby"],"wordCount":431,"articleBody":"\tJednou z hlavn\u00edch v\u011bc\u00ed, kter\u00e9 pot\u0159ebuje firma k dosa\u017een\u00ed zisku, je udr\u017een\u00ed si z\u00e1kazn\u00edk\u016f. K tomu pou\u017e\u00edv\u00e1 nejr\u016fzn\u011bj\u0161\u00edch prost\u0159edk\u016f. K nim pat\u0159\u00ed samoz\u0159ejm\u011b reklama, ale i jin\u00e9.\tJedn\u00edm z nich je snaha vzbudit v z\u00e1kazn\u00edkovi pocit exkluzivity t\u00edm, \u017ee nakupuje v\u00fdrobky dan\u00e9 zna\u010dky. \u017de je lep\u0161\u00ed, ne\u017e ti, kte\u0159\u00ed kupuj\u00ed u konkurence. K tomu se pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed akce a exkluzivn\u00ed d\u00e1rky. Sou\u010d\u00e1st\u00ed t\u00e9to kampan\u011b v\u0161ak b\u00fdv\u00e1 i logo firmy.\tNa to se ka\u017ed\u00fd podnikatel zam\u011b\u0159uje, nebo\u0165 zn\u00e1 dob\u0159e jeho d\u016fle\u017eitost. Je\u0161t\u011b l\u00e9pe ne\u017e n\u00e1zev si jej toti\u017e spoj\u00edme s konkr\u00e9tn\u00ed firmou a v reg\u00e1le obchodu jej snadno uvid\u00edme. D\u00e1le je zde fakt, \u017ee jej m\u016f\u017eeme pou\u017e\u00edt k p\u0159ed\u00e1v\u00e1n\u00ed podv\u011bdom\u00fdch zpr\u00e1v z\u00e1kazn\u00edk\u016f, co\u017e se tak\u00e9 \u010dasto d\u011bje.\tJedn\u00edm z p\u0159\u00edklad\u016f m\u016f\u017ee b\u00fdt, kdy\u017e si firma ud\u011bl\u00e1 logo v zelen\u00e9 barv\u011b. Ta je obvykle asociov\u00e1na s p\u0159\u00edrodou, pota\u017emo ekologi\u00ed. Potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm se tak podv\u011bdom\u011b podsouv\u00e1, \u017ee dan\u00e9 v\u00fdrobky jsou vyr\u00e1b\u011bny ekologicky, i kdy\u017e to nemus\u00ed b\u00fdt pravda.\tPokud jde o to, jak\u00e9 logo zvolit, z\u00e1le\u017e\u00ed na mnoha faktorech. T\u00edm nejhlavn\u011bj\u0161\u00edm je asi typ produkt\u016f, kter\u00e9 budeme vyr\u00e1b\u011bt. Pokud se nap\u0159\u00edklad specializujeme na pneumatiky \u010di automobily, pak asi nebude nejvhodn\u011bj\u0161\u00ed d\u00e1t si do znaku zelen\u00fd strom. Zde je v\u0161ak tak\u00e9 si uv\u011bdomit, \u017ee \u010d\u00edm \u0161ir\u0161\u00ed je n\u00e1\u0161 sortiment v\u00fdrobk\u016f, t\u00edm obecn\u011bj\u0161\u00ed by m\u011blo logo b\u00fdt. S t\u00edmto se pot\u00fdkaj\u00ed p\u0159edev\u0161\u00edm potravin\u00e1\u0159sk\u00e9 firmy.\t\tNen\u00ed tedy divu, \u017ee mnoho z nich si d\u00e1v\u00e1 jako logo n\u00e1zev sv\u00e9 firmy, pouze n\u011bjak\u00fdm zp\u016fsobem stylizovan\u00fd tak, aby co nejv\u00edce vynikl. Je to popravd\u011b asi nejjednodu\u0161\u0161\u00ed a nejbezpe\u010dn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed. M\u00e1te tak toti\u017e jistotu, \u017ee kdy\u017e za\u010dnete vyr\u00e1b\u011bt n\u011bco jin\u00e9ho, nebudete m\u00edt se sv\u00fdm logem probl\u00e9m, pokud nebude s nov\u00fdm v\u00fdrobkem kompatibiln\u00ed.\tJak je tedy vid\u011bt, je v designu loga mnohem v\u00edc, ne\u017e by se na prvn\u00ed pohled mohlo zd\u00e1t. Nen\u00ed tedy divu, \u017ee firmy \u010dasto plat\u00ed profesion\u00e1l\u016fm, aby pro n\u011b navrhli to prav\u00e9. P\u0159eci jen na tom m\u016f\u017ee z\u00e1viset budoucnost dan\u00e9 firmy.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je kvalitn\u011b ud\u011blan\u00e9 logo pro firmu d\u016fle\u017eit\u00e9","item":"https:\/\/www.aacs.cz\/proc-je-kvalitne-udelane-logo-pro-firmu-dulezite\/#breadcrumbitem"}]}]